The Hop
![](https://freight.cargo.site/t/original/i/c76ac8cdf0c18bf8de2ab77b1ed0888793c9eb1106ef17b37ea3783aa96082e3/Leap_Rewards_Card.jpg)
Concept advertising campaign proposal for the Milwaukee Hop streetcar. The main objective was increasing ridership, which led me to base much of my design direction around a rewards card that incentivized riders to use the hop consistently by providing discounts and other rewards for local businesses along Hop stop locations. As a result, an app design and guerilla marketing tactic were also implemented.
![](https://freight.cargo.site/t/original/i/3d9e78c898dc473799b6c26939c9c2fd82ca448216fdf6fa92a2f7d40a3a9a8c/environmental.jpg)
![](https://freight.cargo.site/t/original/i/c2cecc834df88d97049b3dad16571218fb6585d9dc88cfa39f8e70f2d0ed228a/hop_app_icon-min.jpg)
![](https://freight.cargo.site/t/original/i/e82a4f28388c0ba41c53381cd0a8a9f070b2b0cf4f18aef1b81e82481ca8c2c6/hop_screen_1-min.jpg)
![](https://freight.cargo.site/t/original/i/25a7121214260c78d19671b0649c905cc04424969c810683fb616cb8b2024586/hop_screen_3-min.jpg)
![](https://freight.cargo.site/t/original/i/8cba9422b3ba299cc5257ca5f532f1739998104e798c6449bf2d8dfa31f5d156/hop_screen_2-min.jpg)
![](https://freight.cargo.site/t/original/i/1b97ecde0cf349f005d972af884af3f363d958af8ed5fe132c5172c5704c6300/print_1.jpg)
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